Datsun is back in South Africa

• The Datsun brand is bringing accessible motoring to South Africa
• South Africa is the fourth global market for Datsun
• New Datsun GO is set to attract first time new car buyers

ROSSLYN, South Africa – Datsun has returned to South Africa bringing the dream of car ownership within reach of the country’s growing middle class. South Africa is the fourth market where the brand is being launched, alongside India, Indonesia and Russia. With the launch of the brand in South Africa, Datsun is finalizing the initial phase of its return to the global market.

Datsun brings with it a global heritage and reputation for durable, attractive and trustworthy vehicles. More than 20 million Datsuns were sold around the world over the course of 20th century, and the brand grew to iconic status in South Africa up to the 1980s where it was the number one selling brand from 1976 to 1978.

“The return of Datsun to South Africa is integral to our expansion in high-growth markets where there are increasing numbers of upwardly-mobile people,” said Vincent Cobee, Global Head of Datsun. “Today’s launch marks the return of this legendary brand to the market place, and 2014 will be the year we realize our goal making Datsun a reality for many customers across India, Indonesia, Russia and South Africa.”

Datsun will introduce in South Africa the Datsun GO hatchback designed to exceed aspirations of a generation of first-time new car buyers, ambitious successful people turning their desires into reality – a group Datsun has called the Risers.