Peugeot Continued Its Strategy To Move Upmarket

Peugeot continued its strategy to move upmarket and expand internationally with five major product launches: the latest in the 200 line, the Peugeot 208, HYbrid4 3008, 508 RXH and 508, and the Peugeot 301.

Against a backdrop of contrasting automotive markets and a downtrend in Europe, the Marque sold 1.7 million built-up vehicles in 2012, of which more than 39% on international markets. With 60 million vehicles sold worldwide since its founding, the Peugeot brand consolidated its position as Europe’s fourth-ranking brand in 2012. Peugeot is the world’s only manufacturer to market a complete mobility offering with passenger cars and LCVs, scooters, bicycles and a wide range of services including the Mu by Peugeot mobility solution.