Datsun GO: Under the Hood

Datsun unveiled its very first model, the Datsun GO, during the brand’s world premiere in India. The inaugural model launched in 2014 in India, with models manufactured in Indonesia, Russia and South Africa.

Datsun is a global brand with local products. This means that there are items that we promise to customers globally, but we will provide the most suitable solution to each country and targeted customers. We met many customers in each region and studied what they really want, to provide them the best solutions. We call our target customers the “Risers.”

There are several common characteristics among them. One is that they are very optimistic about their future. Their next dream is to own a car and try new things with their car. However, their lifestyle, family structures, road and parking conditions are different.

We value the common characteristics but at the same time, as I mentioned earlier, also would like to provide the best solution for customers in each country. This is exactly what I mean about local products.

This car was developed based on our desire to make the best family car. We met a lot of people from the countries where we are going to introduce the car and learned a lot from them. Throughout our field research, we heard many voices from customers saying that they wish to transport their family in comfort and safety. As product planners, we would like to meet their needs with the best solution.

This first Datsun car, which we believe is the best family car, is made in response to their needs. This car was made based on thorough research into how this car will be used in real life.