Just imagine starving yourself simply because you want to watch shows. A study from Old Mutual shows that most South African households would rather cut back on essentials before cancelling their DStv subscription.
It also states that consumers are feeling the pinch of South Africa’s bleak economy, but DStv is one of the last expenses they will cut back on. Old Mutual surveyed 1,000 working households in various income groups, and found that 33% of high-income earners (R40,000+ a month) are feeling high levels of money-related stress.
Rising inflation and worsening economic conditions have led to a tipping point where even financially-sound households are struggling to make provisions for unexpected expenses. The survey results showed that half of South African households would be able to find money to cover R1,000 in unforeseen expenses, while only a quarter could manage Five thousands rands (R5,000).