5 Branding Mistakes Undermining Your Company’s Image

A company’s brand is everything and it can either make or break them. There are branding mistakes that could be undermining your company’s image.

If attended to you can help prevent losses and gain customer confidence. Read below 5 of the most common mistakes that could be undermining your company brand:

1) Inconsistency across different platforms and mediums

You need to presenting a consistent identity to your audience and customers. This helps in building an easily recognizable image for your company. You need to make sure that your social media, website and even business cards are up to date and at par.

2) Being too trendy

Do not lose your identity in th midst of trying to look cool and relevant.

3) Forgetting what made you successful in the first place

This is important when you are re-branding. Recognize your company’s core image and values, and keep them at the forefront of your mind during any redesign process.

4) Attaching your brand to the wrong things

When you are looking for sponsorship, affiliations or partnerships it’s easy to just get anyone who sells the dream. Attach your brand name to something that reflects and is compatible with your brand’s values and voice.

5) Not thinking on a global scale

This is the most common mistake made by individual businesses and large companies. Most think of growth and success more on a local scale. The challenge with this is that what will happen when you expand beyond your borders? You must research on how your brand will be received around the world from your logo, tagline and what you represent. You don’t want to offend other people when your message is translated or the interpretation of your logo.