Popular video publishing and streaming platform YouTube announced that it will no longer let content creators to monetize off its platform.
Five years ago YouTube made its Partner Program available to anyone, essentially letting people create a channel and immediately start making money. A lot of content creators as well as public figures such as musicians, television hosts and channels have banked on the number of views received on their channels.
Now creators will no longer be able to monetize their channels until they receive 10,000 lifetime views. Once they reach that threshold, YouTube will review those channels against their policies to see if they are legible to begin making money. According to YouTube this move is designed to help discourage scam artists and content creators that violate YouTube policy from making money off the platform, the company said in a blog post.
YouTube has been under fire recently after revelations that advertisements owned by several large brands were appearing next to offensive YouTube videos and other objectionable content, which caused more than 250 brands to reportedly pause their campaigns with Google (aside from search).
Google is currently doing its best to assuage those concerns about brand safety, Nomura Instinet analysts estimate Google could lose up to $750 million from the boycott.