Social media is the way forward to marketing for any business with Instagram becoming one of the fastest-growing platforms. Most brands try to manoeuvre through this platform by simply posting pictures and hoping to generate likes. Well posting a picture but adding an engaging caption is another. A good photo accompanied by a great caption can make a whole lot of difference for your brand. Your business is looking to attract new clients, increase its database, make sales as well as get customer feedback. Your caption is just as much a representation of your brand as your Instagram feed. To help you create Instagram captions that are engaging and work to your brand’s advantage, here 7 Steps to writing good Instagram captions.
1. Schedule posts
A stitch in time saves nine and if you understand that good planning can help with execution. Scheduling Instagram posts often gives you time to draft and edit your caption prior to posting. This helps you to brainstorm for eye-catching captions that will drive audiences to your posts.
2. Create a Call-to-Action in your Instagram posts
Including a call-to-action in your Instagram caption and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts.
3. Use a consistent brand voice in your Instagram caption
Every brand has a signature, colour, trademark and even voice. Your brand voice is what makes your company stand out from other brands in your industry. Consistency is also valuable when it comes to your Instagram posts. Your Instagram captions should sound and feel like the rest of your marketing channels.
4. Use Emojis
Most companies have a perception that they have to have a professional image on social media. Yes you should, however the dynamics of Instagram are different. You need to add a flair of trend, fun and what evokes emotion in audiences so that they can double tap on your Instagram post. Want a like, follow or people to act towards your call-to-action, then add emojis to your caption. Emojis can draw attention to your call-to-action as well as adding personality to your Instagram caption.
5. Add mentions to your caption
Want to engage other brands or draw their audience and fans? Then mentioning the handles of other Instagram users in your caption. Mentions make you part of the Instagram community and allows other users to take notice of your brand.
6. Disclose your sponsored posts
Instagram is a good platform to sell advertising space to clients. By adding sponsored posts you can earn money from just posting on Instagram on behalf of clients. You need to be transparent about when you’re getting paid to promote a business or product. It’s important to include “#ad” or “#sponsored” on any posts that are indeed sponsored. Make sure to still follow the rules of not spamming your audience.
7. Use Hashtags in Your Instagram Caption
Hashtags are the new black on social media. You don’t necessarily need to use hashtags to your Instagram caption but they definitely help. Hashtags help you gain more Instagram followers, connect with customers, find content created about you by your followers, and build long-term relationships with influential partners.