10 Laws of Social Media Marketing

Having a powerful social media presence is one of the best ways of customer engagement for business. To achieve maximum audience reach and building relationships with customers. It can be a challenge to get to the point where your customers buy into your brand. It’s vital that you understand social media marketing fundamentals. Below are the 10 laws of social media marketing that successful marketers do to boost their brands.

1. Listen

Listen to what your customers are saying directly and indirectly. Look into what online content attracts the most popularity and what people like and don’t like.

2. Specialize

Find your specialty by figuring out your ideal customer and operate accordingly.

3. Quality over Quantity

Always choose quality over quantity. One quality article will always beat out a hundred terrible articles. Therefore, spend more time on each article and guarantee a better response. If quality is a problem for you, consider employing some outside help.

4. Be Patient

You must be patient and consistent if you’re going to get the results you’re searching for.

5. Understand Compounding

Provide compelling, interesting social media content, that your followers will share through their accounts on other social media platforms.This in turn creates more access points for people to find your content.

6. Discover Influencers

Find the key players within your industry and reach out to them. Influencers generally have large, dedicated groups of followers who serve as a ready-made audience for the product or service the influencer has decided to support.

7. Focus on Value

Focus on  improving the value of whatever you’re offering.

8. Build Relationships

Turn customers into loyal customers through relationship building by acknowledging their contributions. Show acknowledgement by quickly responding to your customers.

9. Be Accessible to Your Audience

Make sure that your online presence is visible to your audiences. Therefore, when someone posts a comment or sends you a message, aim to reply within 24 hours.

10. Reciprocity

Return the favour of sharing and commenting on the content of others.

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