TV host and socialite Gilmore Tee has partnered with South African youth drama MTV Shuga. MTV Shuga announced on Twitter that the award winner will be handling their marketing in the country.
The tweet said:
“We are excited to be partnering with Gilmore Tee in spreading MTV Shuga message across Zimbabwe through the #GTeeVibe and on screens.”
Gilmore Tee recently signed as brand ambassador for Ster-Kinekor said the partnership will see him facilitating the airing of the show on ZBCtv.
He said, “I’m extremely excited to be working with MTV Shuga in spreading awareness on HIV/AIDS across the globe. Above all, I’m grateful to God for granting these opportunities to me. The partnership will see my podcast having MTV Shuga content and also some televised works I will be pioneering for reach across Zimbabwe and beyond. It’s such an honour to have such big brands partnering with you and trusting you with their brands and products.”
The last season of Shuga, showcased music by another Zimbabwean, Karizma and this development is a great move. Shuga, as it’s known, is aired in several countries in Africa and internationally. The season three of the series was broadcast via 88 television stations across the world, with an estimated viewership of over 550 million. The show recently launched its Season 5 which was filmed in South Africa, named MTV Shuga Down South.
The show has featured African celebrities such as Tiwa Savage, Lupita Nyong’o, Vanessa Mdee and Macmillan Mabaleka to name but a few.