Snapchat is a fast growing social media platform amongst young people. Unlike other social media platforms, Snapchat is characterised by disappearing messages. Through short posts known as snaps, individuals chronicle their lives and thoughts for a stipulated period of 24 hours before the snaps disappear. Most businesses use social media to market and sale their products and services. If your goal is to connect with a younger audience, Snapchat is a great place to do that. Here are five things you need to know about marketing on Snapchat.
1. Snapchat is Growing Fast
Snapchat is already bigger than Twitter. More than 150 million people use Snapchat every day. On average people snap 25 times a day.
2. Snapchat appeals to a younger more influential demography
In fact, 69 percent of Snapchat’s user base is between the ages of 18 and 24. Snapchat is visually appealing and very interactive.
3. A number of brands are jumping onto Snapchat
Only about 5 percent of companies are on Snapchat. However you can take advantage right now and gain followers.
4. Snapchat is fun and engaging
The average Snapchat user spends between 25 and 30 minutes per day using the app. Therefore you can play around with the filters.
5. Snapchat isn’t for everyone
If your business is aimed at younger people then feel free to use Snapchat.