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Datsun Releases Concept Car Sketch Pointing Way to Future Design Direction

Datsun revealed a sketch of the forthcoming new Datsun concept car, which had its world premiere at Delhi Auto Expo 2014 in February.

The concept car represents a possible direction for the future expansion of Datsun’s model line-up for up-and-coming young customers in high-growth markets, such as India.

Datsun Sketch

The new concept will be unveiled at Datsun’s press conference on February 5 at India Expo Mart, Greater Noida Delhi NCR.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.

Datsun Sketch1

Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

Datsun Sketch2

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

 

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