‘Radio doesn’t exist to promote music. Radio uses music/content to attracting a type of listener in order to advertise to that type of person’- Delani Makhalima
In the year 2000 Delani Makhalima set out to introduce an Urban sound of music to the Zimbabwe Industry
He started producing all kinds of music. From Hip Hop to Dancehall. Electronic Dance to RNB
Delani started a talent search programme on Radio 3 when he was 15years old. He did this with Dj Kimble Rogers who promoted local musicians.
When Delani was 22 DJ Innocent Tshuma bought the idea to dedicating a portion of his midnight show to playing local music from all over Zimbabwe.
Delani attended numerous meetings with Professor Moyo benefiting the industry in implementing 75% quota and zero tax on equipment import.
Makhalima paid for studio time for almost every artist he produced for.
Delani also funded every project and album, the manufacturing of the CD’s and cassettes, music videos, marketing and distribution into stores aswell.
Between 2000- 2002 Delani produced over thirty seven number one hit singles and forty nine top ten singles. His intent was to create a movement.
Delani is Sani Makhalima’s older brother