While the official public debut of the much-anticipated Mercedes-Benz CLA
four-door coupe is still nearly two months away, the vehicle has been spotted at red carpet
premiers, racing alongside Formula One cars, and doing the club scene. The CLA, a seductive
and dynamic new coupe which will create a new entry point for the Mercedes-Benz brand, is
the centerpiece of a new 60-second ad that will debut in the fourth quarter of the year’s biggest
night in television advertising: Super Bowl XLVII.
The ad, which was created by Merkley+Partners (NYC), is a tongue-in-cheek depiction of how far a person might go to get their heart’s desire and what shape the “good life” might take. Filmed in part on location in New Orleans, MBUSA went full throttle with star power including Kate Upton and Usher playing themselves. But the commercial is more than just glitz, glamour and the unveiling of the CLA. It’s another example of the company’s ties to the city.