Honda will become the first brand to create a ‘never-ending’ YouTube film as part of an integrated campaign to launch the 2015 Honda CR-V.
The campaign known as ‘The Endless Road’ aims to promote a variety of engine, design and technology improvements found within the 2015 Honda CR-V, while visualizing Honda’s never-ending quest to create their most advanced CR-V yet.
‘The Endless Road’ launches April 7, and is a fully integrated campaign, including print, outdoor and digital display. It is all shot by Nick Meek and led by creative agency, mcgarrybowen London.
The world’s first ‘never-ending’ YouTube film will be available via the HondaVideo YouTube channel and has transformed their television ad into an endless film, bespoke to the user and seamlessly personalized via realtime location data. From launch the film will always be running, visually reflecting the time of day and weather of your particular location.