Toyota Scion

The Scion XP Experience also uses NFC technology. Exhibit visitors can tap their mobile devices to the NFC-enabled stickers on the display cars and learn more about the vehicles. Users can also download exclusive content like wallpapers directly to their smartphone or tablet.

“The Scion exhibit is all about engagement and connecting with the young consumer in different ways,” said Landy Joe, Auto Shows and Special Events Manager at Scion. “We designed the exhibit to leverage the power of technology as a platform to showcase our vehicles in an entertaining way.”

Attendees will also be entertained by the Scion Power Player. It is a touchscreen video jukebox monitor attached to a mobile device charger that gives visitors something to do while they are waiting for their phone to charge. The touchscreen has a menu that allows consumers to choose video content from the Scion brand, learn about the vehicles and view Scion A/V lifestyle and Scion Racing content. The purpose is to educate consumers so they walk away thinking “I didn’t know Scion did all that.”

Scion has also integrated its Pure Process buying concept into the exhibit. The Scion exhibit signage pylon has an integrated touch screen monitor featuring a simplified replication of the Pure Process section on Scion.com. Using the monitor, Scion product specialists can show visitors how easy it is to buy a Scion – from researching the car to buy to locating it at a dealership and securing a price.