Solomon Sadadzi Urges Support for Emerging Artistes
Veteran jazz musician Solomon Sadadzi has made a heartfelt plea to influential individuals and corporates to invest in Zimbabwe’s up-and-coming musicians. Speaking about the challenges these artistes face, Sadadzi highlighted the competitive nature of the creative sector, which has evolved into a cut-throat industry.
“A lot of these artistes are producing quality music, but they struggle to break through because of limited exposure,” Sadadzi said. “Radio stations should dedicate programs to showcase new talent, allowing listeners to vote and provide feedback on their music. This would help bridge the gap between talent and opportunity.”
He added that, historically, companies like Zimbabwe Music Corporation, Gramma Records, and Record and Tape Promotions played pivotal roles in uplifting musicians. “We need a similar model today. Financial support from corporates and well-heeled individuals could fund music promotional programs, giving emerging artistes the platform they desperately need,” he said.
Adapting to Digital Trends
Sadadzi, who recently released his single Machena, has adapted to the shift from physical CDs to digital platforms. He emphasized the importance of leveraging platforms like YouTube to reach wider audiences. “Producing albums might be futile now as CD production is obsolete. I’ve decided to focus on releasing singles,” he explained. However, he acknowledged that stiff competition and data costs remain significant barriers for listeners.
The single Machena, recorded at Real Beats Studio, continues the narrative of his 2014 hit Genuine Case. While the earlier track explores the mystery surrounding his father’s whereabouts, Machena delves deeper into the enigma, as a voice reassures him of his identity but leaves unanswered questions about his father’s fate.
A Journey of Passion and Resilience
Sadadzi’s love for music stems from his father, who, despite financial challenges, inspired him with a single annual album purchase. Born in Chitungwiza on September 23, 1973, Sadadzi is the seventh of eight siblings. His musical journey began in 1989 with the formation of the Black Tune Band, alongside Christopher Muchabaiwa and Hilton Marowa. Although the band dissolved due to members relocating, Sadadzi persevered, collaborating with artists like Clive Malunga and contributing to the iconic Nesango video in 1996.
Throughout his career, Sadadzi has worked with renowned artistes, including Alexio Kawara, Victor Kunonga, and Roki. His albums Manzvakenzvake (2008) and Genuine Case (2014) renewed interest in jazz, and now, Machena promises to elevate his Jafuwitra music brand even further.
As Sadadzi continues to innovate and advocate for emerging talent, his contributions to Zimbabwe’s music landscape remain invaluable. His call for collaboration and support highlights the importance of nurturing the next generation of artistes, ensuring their voices are heard in an increasingly competitive industry.
