Ngoni Chisikarambwe Champions Customer Care as Key to Business Success

Entrepreneur and author Ngoni Crispen Chisikarambwe is making waves in Zimbabwe’s business landscape by advocating for one often-overlooked principle: exceptional customer care. With a track record of starting three successful companies from the ground up and publishing nine books on business and entrepreneurship, Chisikarambwe believes that customer care is not just a business strategy—it’s the foundation of sustainable growth.

His latest book, Business and Entrepreneurship Nuggets, which offers practical insights into customer care and entrepreneurship, has been incorporated into the Zimbabwe school curriculum, underscoring the growing relevance of his work in shaping the next generation of business leaders.

Speaking about his journey, Chisikarambwe said his experiences running businesses and facilitating entrepreneurship workshops have consistently highlighted one truth—customer care is a critical differentiator in today’s competitive business environment.

“By prioritising customer care, businesses can build strong relationships with their customers, drive loyalty and ultimately drive growth. Businesses that deliver exceptional customer care are more likely to stand out from their competitors and attract new customers,” he said.

To further his mission, Chisikarambwe will host a customer care workshop on August 2 at McIntosh Gardens in Hatfield, Harare. The session will focus on the fundamentals of delivering outstanding customer service, relationship-building strategies, and practical techniques that attendees can implement immediately in their own businesses.

Participants will pay US$25, a fee that covers tuition, teas, refreshments, and a buffet lunch. According to Chisikarambwe, the workshop is especially relevant for Zimbabwean businesses aiming to gain a competitive edge by improving client engagement and satisfaction.

“I started Ray Support to provide businesses with the tools and expertise they need to deliver exceptional customer care,” he said. “We offer a range of services, including customer care training, consulting, and coaching. Our goal is to build a culture of customer-centricity that drives long-term growth.”

As a tech-savvy entrepreneur, Chisikarambwe also embraces the power of digital transformation. He noted that while artificial intelligence and digital platforms have revolutionised customer service by enabling faster and more personalised responses, they should not replace the human touch altogether.

“Businesses can use technology to augment human interaction, not replace it,” he explained. “For instance, chatbots can handle simple inquiries, but complex concerns still require a human connection.”

Chisikarambwe identified several key challenges facing entrepreneurs, including lack of proper training, limited resources, and poor communication structures. His advice: invest in staff development, allocate adequate resources to customer care functions, and cultivate a culture where customers are valued and respected.

With a growing influence in both business and education, Ngoni Chisikarambwe is positioning customer care not as an afterthought, but as a core pillar of business success. Through his books, workshops, and coaching services, he is helping Zimbabwean entrepreneurs transform the way they engage with customers—one business at a time.