Tobacco Farmers Pocket Over US$418 Million as 2025 Marketing Season Gains Momentum

Zimbabwe’s tobacco farmers are reaping the rewards of a strong 2025 marketing season, having earned an impressive US$418.07 million from the sale of 122.89 million kilograms of tobacco through the auction and contract systems so far.

According to the latest figures from the Tobacco Industry and Marketing Board (TIMB), this year’s revenue closely matches the US$434.59 million earned during the same period in 2024, despite slightly lower average prices per kilogram. Last year, farmers had sold 121.99 million kg by this time, highlighting a modest but positive increase in volumes delivered in the current season.

The country has set an ambitious target of 280 million kilograms for the 2025 season — a significant jump from the 235 million kg achieved in 2024, which was affected by an El Niño-induced drought. With more favourable weather conditions this year and continued investment in tobacco production, expectations are high that the target will be reached or even exceeded.

Breaking down the deliveries, 6.49 million kilograms have been sold through the auction system, while the contract system continues to dominate with 116.40 million kilograms recorded. The contract model has become increasingly popular among farmers due to its guaranteed market access and structured support, including inputs and training.

Despite the rise in volumes, the average price per kilogram has dipped slightly to US$3.40, compared to US$3.56 during the same period last year. However, the auction floors are still offering competitive returns, with an average price of US$4.99 per kilogram.

The highest price under the contract system so far this season stands at US$6.30 per kilogram — slightly lower than last year’s top price of US$6.99 per kilogram. This reflects broader global price adjustments and shifts in market demand, but overall profitability remains strong for Zimbabwean growers.

Rejections have also risen this season, with 46,484 bales turned away compared to 39,863 at this stage in 2024. Experts say this increase is due to strict quality control measures and the need for improved grading and handling practices among some farmers.

Industry analysts remain optimistic about the season’s outlook. With robust demand from key export markets and improved crop quality due to better rainfall, Zimbabwe’s tobacco sector is well on course for another successful year.

Tobacco remains one of Zimbabwe’s most valuable export commodities, generating significant foreign currency and supporting the livelihoods of thousands of small-scale and commercial farmers nationwide. As the season progresses, all eyes will be on whether the 280 million kg target is met — a milestone that would further cement the country’s position as one of the leading tobacco producers globally.