Zimbabwe’s national trade development and promotion agency, ZimTrade, has officially launched its outward seller mission to Malawi, marking a significant step in strengthening bilateral trade relations and expanding the market reach for Zimbabwean products.
The mission, which began today in Blantyre, brings together a delegation of Zimbabwean companies across various sectors, aiming to connect them with potential buyers and distributors in Malawi.
This initiative is part of a broader push under the National Export Strategy to diversify Zimbabwe’s export destinations and product offerings. By promoting cross-border trade, ZimTrade is helping to unlock new economic opportunities for local businesses while enhancing Zimbabwe’s presence in regional markets.
“The outward seller mission is a vital platform for local exporters to showcase their products and services, build new partnerships, and tap into Malawi’s growing demand for quality goods,” said a ZimTrade representative at the opening event.
The mission enables direct engagement between Zimbabwean exporters and Malawian buyers, distributors, and key stakeholders, providing a practical setting for business-to-business (B2B) meetings, product exhibitions, and networking.
ZimTrade’s outward missions are designed not only to increase export volumes but also to foster sustainable commercial relationships that support long-term economic cooperation between Zimbabwe and its trade partners.
The current visit to Malawi is particularly timely, as both countries look to deepen their trade integration under regional frameworks such as the Southern African Development Community (SADC) and the African Continental Free Trade Area (AfCFTA).
Through this mission, ZimTrade is reaffirming its role in facilitating robust trade linkages and promoting Zimbabwean products on the international stage.
The Malawi mission is expected to yield new contracts and partnerships for participating Zimbabwean companies, while providing invaluable market insights to help tailor products and services to regional consumer needs.
