SportSport & Entertainment

CAPS United Signs A Lucrative Deal With A UK-Based Company

CAPS United have started the new soccer season by subduing their local rivals off the pitch. The club has just signed a fruitful deal with a UK-based company, Virtual Media Technologies (VMT). The deal could see a great transformation in the club.
CAPS

The deal, which was recently signed with VMT, will see CAPS United launching its official website in partnership with the IT giant based in Scotland.

Their deal with the VMT CAPS United is expected to put Makepekepe at the cutting edge of interactive technology, bringing the club in line with some of the continent’s leading sides and to pursue their vision of becoming a continental giant and a thriving business, able to sustain consistent challenges for both domestic and continental honors.

CAPS United also uncovered their new kit for the 2016 season at a function yesterday in Harare where coach Lloyd Chitembwe promised to take care of the supporters feelings in a good way this season by ending the league drought and reiterated that he has assembled one of the best teams in the club’s history.

Caps United last won a league trophy in 2005, his season the club would be dressed by Raw after cutting ties with Joma. Chitembwe said he has assembled the best players and they have given him an impression that they are here to fight.

“I strongly believe that we have what it takes to take care of the emotions of our fans. I am sure this time around we will take care of your feelings and we believe this is the right moment and we have everything at our disposal.

“We are excited for the season to start. We just cannot wait. I can assure you we will be winning more matches than we will lose,”  Chitembwe added.

The have also re-united with Tafadzwa Rusike, Ronald Pfumbidzayi and goalkeeper Edmore Sibanda.

From a commercial perspective, the new platform is expected to earn CAPS United no less than $100 000 within the first year through the sale of merchandise and advertising on the platform. It is estimated by both parties that the deal has the potential to reach revenue levels of around $250 000 per year within the next three years depending on the success of the club in the domestic league and continental competitions.

CAPS United club president and majority shareholder Farai Jere revealed that his team is the first local club to pursue such an ambitious project which seeks to not only provide an accurate and official narrative of the club in real time but also seeks to empower the fans.

“Our partnership with Virtual Media Technologies was well thought through and is desirable in line with current contemporary developments in world football where ITC has become the backbone of commercial viability for most clubs in the world”, said Jere.

“We felt that CAPS United should not be left out but should embrace technology as a business. We have confidence in our partners VMT, they are both credible and reputable. We hope that our marriage will grow and lead to further developments.”

Spokesperson for Virtual Media sokesperson Marshall Gore said “I’m very passionate about football in general and it’s obviously very exciting to be involved in a project like this which combines my biggest passions,  football and the use of technology to knock down barriers. CAPS (United) is an iconic brand in Zimbabwe and anyone with a passing knowledge of the game knows that CAPS has always given every generation a team to talk about.

CAPS United’s marketing director Bunjira  who helped to broker the deal on behalf of his club was excited at the prospect and commercial opportunity presented by the partnership. He said they are always looking to be pioneers in whatever they do and this is just another instance.

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