5 Ways To Market Your Business In Zimbabwe

Every business can benefit from the increased sales and brand awareness offered by a great marketing campaign. No matter how great your product or service is, without any marketing effort you’re more likely to stay in the same position than move forward and find customers or clients.

Profile of smiling business people, handshake at the office.

Here are five ways you can market your business in Zimbabwe

1.Social Media marketing

Use social media to market your business and attract more people to your business. Using Facebook, whatsapp and SMS is a brilliant marketing strategy in Zimbabwe as most people with internet access are on at least one these platforms.

2. Networking

Although networking doesn’t provide instant gratification, it is one of the greatest assets any business can have. Go out there, introduce yourself and get to know people.

3. Product demonstration

Product demonstrations is an effective way to address the prospect’s helps you get a prospect interested and excited about your solution. It is an effective way to address the prospect’s product related concerns.

4. Posters & Flyers

Posters and flyers are the good old way of marketing that still works well in Zimbabwe. Make your posters clear and go easy on the design, make it easy for people to contact you.

5. Accessible website

Most people go to Google when looking for a service or product but most businesses especially in Zimbabwe do not have websites. Have a responsive website that automatically scales to fit all screen sizes, you can use free mobile website builders to create a mobile version of your website and then redirect mobile traffic to your site.

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