7 Ways to use Video to Grow Your Business

As social media and technological trends keep changing, so is the way we all do business. In 2016 it was noted that visual c≤ontent receives the most engagement in terms of content marketing. Written content has moved to audiovisual content and even radio stations have moved to being visual. With this ever growing trend, it has been estimated that by 2020, visual content will account for around 80 percent of the internet traffic. To help you get ahead and allow your business to grow using videos, here are seven practical ways to accomplish that goal.

1. Video testimonials

Add client testimonial videos to you business’ website and social media.Word of mouth has always been one of the most powerful forms of marketing.

2. Explainer videos

Use explainer video to attract potential customers by explaining how and why your products and services meet their needs.

3. Webi7nars

Webinars are free or paid scheduled video workshops held over the internet. These are useful for teaching clients about your products and services. Your business can also hold a motivational webinar that inspires clients to continue to be part of what your business.

4. YouTube

YouTube is the second largest search engine after Google. You can leverage YouTube through paid ads or using your numbers. With the new YouTube structure and policies, make sure that your clients subscribe to your channel. You can gain followers by sharing content such as tutorials, testimonials, live streams etc.

5.Social media

Instead of sharing YouTube links on your social media platforms, publish directly your videos. This will gain a lot of traffic to your social media page. Pick a few that you have the strongest presence and creat  continuous count my that engages your customers.

6. Live streaming video

Live streaming video has become very popular on most social media platforms. This typ of mwfia allows your business to have feedback from customers in real time. By live streaming customers trust your brand and what you have to offer.

7. Content marketing

Create videos that apply to your niche so as to increase engagement and traffic.