Zim fresh produce company makes debut on BBC

A local company that sells and delivered fresh produce directly from Farmers to consumers was recently featured on BBC. Their service has become a common thing particularly with the current lockdown due to covid 19.

Fresh in a Box is a startup that delivers boxes of fresh produce direct from farms in Zimbabwe, which can be ordered from its website.”There was a gap in the market because people could not buy vegetables direct from farmers like ourselves. They had to go to horrible markets and difficult retailers, so we decided to cut out the middle man, as farmers get together and get the fresh stuff we’re growing everyday directly to customers,” Kuda Musasiwa, vendor-in-chief at Fresh in a Box told the BBC.”We’ve had really bad experiences with retailers – they pay us late, they don’t give us a fair value for our crops so we can plant them the next season.”

Most people have been commenting their great service and prompt customer response. Fresh in a box has had to work very hard during this lockdown period due to a surge in the number of orders. They offer an online platforms where customers can place their orders, personalize them and have them delivered within twenty four hours. Fresh in a box is the first of its kind in Zimbabwe and people have been praising them for offering convenient service. One no longer has the headache of going to the markets and wasting time moving around and picking products. What makes their service even more appealing is the fact that they bring produce fresh from the farmers themselves so their products are always fresh. At times they give specials and extra products to their customers. They also do meat deliveries