Car Reviews

Scion to Show Evolution of Youth-Oriented Brand in Display

Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.

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The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. The Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. Both vehicles represent the evolution of Scion and mark powerful momentum for the brand.

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Scion will feature its full lineup of exciting youth-oriented vehicles in its exhibit, including Release Series vehicles: FR-S 1.0, and tC 9.0. The FR-S Release Series 1.0 comes equipped with enhanced features from the experts at Toyota Racing Development (TRD), including TRD Quad Tip Exhaust System and TRD lowering springs. The Scion tC Release Series 9.0 arrived in dealerships earlier this year as a limited edition two-tone version of the popular sports coupe that was designed in conjunction with Jeremy Lookofsky of Cartel Customs. It features:

  • a unique black and magma exterior
  • an aero kit designed by Cartel Customs
  • a center exhaust
  • a Smart Key with Push Button Start featuring the β€œCartel Logo”
  • orange front seat belts

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Other eye-catchers at this year’s Scion exhibit include two models that competed in the 2014 Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas last November:

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