10 Things You Should Know About MisRed

MisRed, born Samantha Musa, is a multifaceted Zimbabwean media personality, renowned for her vibrant presence in the radio and entertainment industry. With her work spanning radio, social media influencing, philanthropy, and event hosting, she has established herself as a prominent figure in Zimbabwean culture. Here are ten essential things to know about MisRed.

1. Background: MisRed was born Samantha Mary Musa on May 8, 1989, in Harare, Zimbabwe. She grew up in Tafara before moving to Highlands with her family. Her early experiences in Mozambique and South Africa played a significant role in shaping her passion for radio and entertainment.
2. Unique Name Origin: The name “MisRed” has an interesting origin. It came from a unique lipstick she used to wear. When she stopped wearing it, a friend remarked that she was “mis-read,” meaning misunderstood, and the name stuck with her.
3. Radio Career: MisRed is best known for anchoring the Drive Time Show, The Rush, on ZiFM Stereo. She has built a strong reputation as a media personality and co-host on The Ignition, the daily breakfast show on the same station, engaging listeners with her dynamic style.
4. Abusive Marriage: MisRed has been open about her past struggles, including her experience in an abusive marriage. She has used her platform to raise awareness about domestic violence, encouraging other survivors to speak out and seek help.
5. Philanthropy and Small Business Support: MisRed runs a marketing initiative on Twitter called Red Market Sundays, where she invites small business owners to promote their businesses every Sunday. Through this initiative, she provides support by offering mentions and retweets, demonstrating her commitment to uplifting her community.
6. Event MC and Host: A sought-after MC, MisRed has hosted various events, including concerts, corporate gatherings, and fashion shows. Notable events include the South African Airways Travel Agency Awards and The Edgars Fashion Extravaganza, showcasing her versatility and appeal as a host.
7. The Business of Entertainment Conference: In 2017, MisRed was invited to speak at The Business of Entertainment Conference in Zambia, where she shared her insights alongside leading figures in the entertainment industry, highlighting her influence and expertise.
8. Brand Ambassador: Her strong personal brand has led to partnerships with various companies, including Coca-Cola, Black Opal, and Netone. MisRed’s image and consistency have made her a trusted brand ambassador, and she has appeared on the covers of several lifestyle magazines.
9. Awards and Recognition: MisRed has received multiple nominations and awards for her contributions to the media and entertainment industry. She was nominated for Best Urban Female Presenter at the Zimbabwe Radio Awards in 2016 and won Twimbo of the Year at the TRIBE of Influencers Awards in 2018.
10. Future Aspirations: MisRed continues to evolve in her career. In 2018, she partnered with Jungle Entertainment Ventures and KOSHA Management to invest in building an international media and content brand, further expanding her influence and reach.

In conclusion, MisRed is not just a radio personality; she is a dynamic force in the Zimbabwean entertainment landscape. Through her advocacy, entrepreneurial initiatives, and impactful media presence, she continues to inspire many. Her journey reflects resilience, creativity, and a deep commitment to making a difference in her community and beyond.