Fourth-Gen Lexus RX Breaks Cover

Lexus unveils the fourth generation of its best-selling model, the RX CUV, today at the 2015 New York International Auto Show.

Keeping the RX competitive is important to the Toyota luxury brand’s health. It accounts for three of every 10 Lexuses ever sold and roughly half the marque’s annual U.S. sales.

Global cumulative sales of the midsize RX which, along with the BMW X5 and Mercedes M-Class in the late 1990s helped usher in the luxury utility-vehicle trend, stand at 2.1 million.

“I believe the new RX will not only surprise new customers, but will also delight and satisfy our loyal customers, whose high expectations will be met by many new innovations,” Takayuki Katsuda, chief engineer-Lexus RX, says in a statement.