Technology

This is how much you tubers are earning in Zimbabwe

It took me a while to discover that the adverts we see when watching YouTube videos is how content creators make their dough. After this discovery the next question that naturally came to me was how much money do Zimbabwean YouTubers make?This is a harder question to answer because 1) the data available to the public doesn’t disclose exactly how much content creators make and 2) local content creators partner with local brands for advertising and this advertising isn’t accounted for in the estimated revenue data available to the public.Finally, the last thing to keep in mind when looking at YouTubers revenue is that the final amount also varies based on the following factors;Number of views – more viewers usually means more money (but not ALL the time)
Location of viewers – A viewer in Zimbabwe is less lucrative to advertisers than a viewer in the USA. This is primarily because very few local companies are advertising on YouTube.


All that is to say the revenue estimates below are exactly that – ESTIMATES. The tool we used to compile the data is called Social Blade which tracks user statistics for YouTube, Twitch, Instagram, and Twitter. Please note that generally we have realised that the lower value estimate is closer to the truth. Content Type Content Creator Videos Subscribers Estimated Monthly Earnings Estimated Annual Earnings Social Blade Rank
Comedy
BUSTOP TV 879 83 300 $423 – $6 800 $5 100 – $81 300 B
Magamba TV 229 12 700 $35 – $564 $423 – $6 800 B-
P.O Box Reloaded 80 24 300 $46 – $743 $557 – $8 900 B-
Madam Boss 362 44 800 $89 – $1 400 $1 100 – $17 100 B-
Mai T’s Diaries 281 721 $140 – $2 200 $1 700 – $26 800 B-
Madhorofiya Rebublic 43 1030 $16 – $265 $199 – $3 200 N/A
Nigel The Slick Pastor 126 17 900 $87 – $1 400 $1 000 – $16 800
Comic Pastor 280 53 100 $120 – $1 900 $1 400 – $23 100
Shows
College Central 31 56 700 $483 – $7 700 $5 800 – $92 600

Music
Winky Online 76 78 200 $209 – $3 300 $2 500 – $40 200B Prayzah 94 216 000 $538 – $8 600 $6 500 – $103 300 B
Chillspot Records 189 5 070 $259 – $4 100 $3 100 – $49 700 B Media 45 42 100 $16 – $253 $190 – $3 000 C+
News.

ZTN 1 287 11 300 $51 – $815 $611 – 9 800
B- Techzim 310 2 620 $4 – $63 $47 – $755.

The complexity of YouTube monetization is also clear because there is no clear correlation between subscriber counts and revenue. An example of this can be seen between Mai T’s Diaries and Madam Boss’ channels. Mai T has less than a 1000 subscribers and is making anything between US$1700 – U$26 800 whilst Madam Boss’ channel has just under 45 000 subscribers is estimated to be making US$1100 – US$17 100.

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