Zimbabwe’s Blueberries Gain Global Popularity as Exports Surge
Zimbabwe’s blueberries are rapidly becoming a global favourite, with more international markets showing growing interest in the fruit. The latest country to embrace Zimbabwe-grown berries is Singapore, where they are now stocked in leading retail outlets, according to ZimTrade, the national trade development and promotion organisation.
Blueberries have emerged as a thriving export crop in Zimbabwe, supported by the country’s favourable climate. Early-season harvesting gives Zimbabwean farmers a competitive edge in European markets, where timing is crucial for profitability. This advantage, coupled with consistent quality, has positioned Zimbabwe as a key player in the global blueberry sector.
ZimTrade chief executive officer Allan Majuru highlighted the sector’s remarkable growth, noting that the expansion of horticultural produce for export reflects both private sector commitment and government support. In recent years, Zimbabwe has been recognized as one of the fastest-growing blueberry producers worldwide, with export figures steadily climbing.
Official data shows that blueberry exports rose by 85 percent from US$6.3 million in 2021 to US$11.7 million in 2022. This growth came at a time when global trade in the product declined by 1 percent, underlining Zimbabwe’s competitive advantage. Between 2020 and 2024, export values surged by 351 percent, jumping from US$11 million to more than US$50 million. Export volumes also increased from 2 503 tonnes to 6 240 tonnes during the same period.
Majuru credited part of this success to government-driven agricultural reforms. Over the past few years, President Emmerson Mnangagwa’s administration has invested in agricultural infrastructure such as dams and irrigation systems. These projects aim to provide reliable water sources for horticulture, particularly in regions vulnerable to drought. The government has also introduced policies to make horticulture more profitable and attractive for farmers, further strengthening the sector.
Key export markets for Zimbabwean blueberries now include Europe, the Far East, and the United Kingdom. As demand grows in Asia and beyond, Zimbabwe’s footprint in the global fruit trade is set to expand further. The sector’s upward trajectory points to significant opportunities for local farmers, investors, and exporters, positioning blueberries as one of Zimbabwe’s most promising horticultural success stories.
With a combination of natural advantages, government support, and rising global demand, Zimbabwe is on track to establish itself as a major supplier of blueberries to high-value markets across the world.
