Madam Boss, Royal Mint and Mabrijo Apologise After Falling Victim to Scammer Endorsements
Three of Zimbabwe’s prominent content creators – Tarisai “Madam Boss” Chikocho, Royal Mint, and Bridget “Mabrijo” Marufu – have publicly apologised after being unknowingly contracted to promote fraudulent services. The incident has sparked debate as many businesses rely on social media influencers to market their products and services.
Madam Boss was among the first to respond after her association with a local company, Diamond Migration, came under scrutiny. In a statement dated November 25, she apologised to her fans and the public.
“I, Madam Boss, would like to issue this official statement to address concerns and apologise to the public/my fans regarding my endorsement of a company (Diamond Migration) owned by Vecco Lupa that claimed to offer immigration and overseas employment services,” she said.
Madam Boss explained that the company was not legally registered or accredited and lacked authority to provide the promised services. She emphasised that she had been misled and disassociated herself from the company and its activities. She also pledged stricter vetting procedures in the future to protect her brand.
“To everyone who follows and supports me, I truly value your trust. Going forward, I will implement stricter vetting procedures before associating with any brand or service. Your welfare and confidence in my work remain my highest priority. Again, I deeply apologise and humbly ask for your understanding. I stand with the people affected,” she added.
Royal Mint, affiliated with Royal Matrix Rehabilitation Centre, also fell victim to the scam. He apologised for a one-off video advertisement promoting a company claiming to assist people with migration opportunities abroad.
“At the time, I acted in good faith and had no knowledge that the company would not fulfil its promises. I now understand that many people were negatively affected, and for that, I am truly sorry,” Royal Mint said. He acknowledged the need for proper background checks and assured fans he will only promote credible organisations in the future.
Mabrijo echoed similar sentiments, expressing regret over her unintended involvement. She also took responsibility for not verifying the legitimacy of the company before promotion and apologised to those affected.
The incident highlights the risks influencers face when their platforms are exploited by scammers. In recent months, several socialites have faced legal challenges for engaging in business with fraudulent operators, with some now appearing as witnesses in ongoing court cases.
The apologies from Madam Boss, Royal Mint, and Mabrijo underline the importance of due diligence for content creators when partnering with brands, especially as influencer marketing continues to dominate Zimbabwe’s social media landscape.
